It has now been seven months since I joined ECE in the role of Global Head of Foodservice and we have been really busy in Hamburg, getting our business in good shape for 2018. We launched our “We Love Food” program at MAPIC, Cannes towards the end of 2017 and it has been very well received by the foodservice industry and by my colleagues across ECE.
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You can go online, open a magazine or look through social media and you will find lots of “experts” telling you what the food trends are for 2018. At “We Love Food” we are taking a more practical, down to earth approach and simply saying what we THINK is going to be important in food world in 2018.
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Emotion, Excitement and Entertainment. It really is as simple as that. These are the 3 “E’s” that rule our world and by the way, it’s quite an exciting world as well! We spend our lives working out ways of delighting people, giving them a great time and providing some of them with those unforgettable “Instagramable moments”.
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To be honest, this came as a BIG surprise. I am just an ordinary guy trying to do my best in a difficult world and so when the news came in that someone had nominated me, and that I had won ACROSS “Man of the Year”, in their inaugural “Person of the Year” awards, I was shocked, surprised and a little tearful if I am honest.